Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaging industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Packaging in Netherlands market research report includes:
SAMPLE ANALYSIS
EXECUTIVE SUMMARY
On-the-go retail outlets favour healthy trend
An important development for the packaging industry in the Netherlands is the growth of on-the-go retailers such as AH to go, from Albert Heijn. These retailers, which are generally located at railway stations and business centres and offer longer opening hours, continued to grow in importance in 2011, and embody the overall new consumer trend of custom-made convenient 1-bite/drink-and-go packaging. Products are often more expensive and are marketed as premium. Brands available in these outlets are consumed more frequently, resulting in a boost in small-sized and often wide-margin impulse food packaging. Increasing attention is paid to the quality of to-go food and beverages. 100% fruit juices are in high demand in these outlets, alongside premium food.
Pouches become a new standard pack type
Pouches are increasingly becoming a new standard pack type across the board. A lot of the trends evident are actively enhanced by pouches, and it is therefore a convenient new pack type, especially for large industrial players such as Unilever, PepsiCo and Mars: In wet cat food alone, pouches gained 10 million units over 2011, representing fierce competition to metal food cans and even aluminium trays. The pouch enables a greater perception of the product as being fresh and of high quality, while increasing consumption frequency as it offers single-portion sizes.
Trading up and downsizing
Quality of products is increasingly important in the Netherlands as pack sizes are getting smaller, with noticeable unit growth for juice in 250ml brick liquid cartons and glass bottles illustrating this trend in 2011. The perception of quality and convenience is here to compensate for a decrease in overall content per pack and quantity of product. Packaging has an important role in selling this deal to the customer. In the Netherlands packagers are increasingly successful in doing so with help of their retail and production compatriots. By making packaging to the specific needs of the customer, in certain circumstances they are allowed to play with pack sizes, leaving a more diverse packaging landscape.
Heineken does it again
Faithful to a tradition of differentiation through packaging, Dutch beer brand owner Heineken has chosen to reinvent the keg, this time the plastic version. The proactive search for brand strength through packaging innovation has proven most useful to the Heineken brand with the introduction of the 4-litre home minikeg. The plastic based, other rigid container offers consumers an alternative to the heavier to carry, metallic keg, also claimed to be easier to use. The product saw a reasonably good performance over 2011, as the Dutch were willing to give the keg concept another go so as to consume beer more in group gathering while the pack type also fits well with the ever growing cocooning trend; whereby consumers spend less in foodservice and more in retail for a more affordable, home consumption.
Get your copy of this reports @ http://www.reportsnreports.com/reports/185085-packaging-industry-in-the-netherlands.html
Report Details:
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaging industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Packaging in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
- What is the retail unit volume of the packaging market in Netherlands?
- What are the major pack types and how are they performing in Netherlands?
- Have there been any packaging legislative changes over the past 12 months?
- How has the packaging industry been affected by the recession?
- How are consumption trends impacting the packaging landscape?
- What have been the key trends seen in new packaging developments?
- How important is sustainability in packaging to consumers in Netherlands?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
SAMPLE ANALYSIS
EXECUTIVE SUMMARY
On-the-go retail outlets favour healthy trend
An important development for the packaging industry in the Netherlands is the growth of on-the-go retailers such as AH to go, from Albert Heijn. These retailers, which are generally located at railway stations and business centres and offer longer opening hours, continued to grow in importance in 2011, and embody the overall new consumer trend of custom-made convenient 1-bite/drink-and-go packaging. Products are often more expensive and are marketed as premium. Brands available in these outlets are consumed more frequently, resulting in a boost in small-sized and often wide-margin impulse food packaging. Increasing attention is paid to the quality of to-go food and beverages. 100% fruit juices are in high demand in these outlets, alongside premium food.
Pouches become a new standard pack type
Pouches are increasingly becoming a new standard pack type across the board. A lot of the trends evident are actively enhanced by pouches, and it is therefore a convenient new pack type, especially for large industrial players such as Unilever, PepsiCo and Mars: In wet cat food alone, pouches gained 10 million units over 2011, representing fierce competition to metal food cans and even aluminium trays. The pouch enables a greater perception of the product as being fresh and of high quality, while increasing consumption frequency as it offers single-portion sizes.
Trading up and downsizing
Quality of products is increasingly important in the Netherlands as pack sizes are getting smaller, with noticeable unit growth for juice in 250ml brick liquid cartons and glass bottles illustrating this trend in 2011. The perception of quality and convenience is here to compensate for a decrease in overall content per pack and quantity of product. Packaging has an important role in selling this deal to the customer. In the Netherlands packagers are increasingly successful in doing so with help of their retail and production compatriots. By making packaging to the specific needs of the customer, in certain circumstances they are allowed to play with pack sizes, leaving a more diverse packaging landscape.
Heineken does it again
Faithful to a tradition of differentiation through packaging, Dutch beer brand owner Heineken has chosen to reinvent the keg, this time the plastic version. The proactive search for brand strength through packaging innovation has proven most useful to the Heineken brand with the introduction of the 4-litre home minikeg. The plastic based, other rigid container offers consumers an alternative to the heavier to carry, metallic keg, also claimed to be easier to use. The product saw a reasonably good performance over 2011, as the Dutch were willing to give the keg concept another go so as to consume beer more in group gathering while the pack type also fits well with the ever growing cocooning trend; whereby consumers spend less in foodservice and more in retail for a more affordable, home consumption.
Get your copy of this reports @ http://www.reportsnreports.com/reports/185085-packaging-industry-in-the-netherlands.html
Report Details:
Published: August 2012
Price : Single User License: US$ 1900
