Green Growth in Hygiene Products - Tissue & Hygiene Market Report

This report offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Green Growth in Hygiene Products

Published: March 2012
No. of Pages: 50
Price: US$2000 

                              
Why buy this report?
•    Get a detailed picture of the Tissue and Hygiene market;
•    Pinpoint growth sectors and identify factors driving change;
•    Understand the competitive environment, the market’s major players and leading brands;
•    Use five-year forecasts to assess how the market is predicted to develop.

Major points covered in Table of Contents of this report include:
Green Growth in Hygiene Products
Introduction
Key Findings
Green in nappies/diapers/pants
Green in wipes
Green in Hygiene
Green in sanitary protection
Green in incontinence
Green in cotton wool/buds/pads
Future outlook
Definitions

Explore reports related to Consume Goods @ http://www.reportsnreports.com/market-research/consumer-goods/

Apparel in Ukraine

Recovery of apparel market begins
The recent economic recession noticeably affected the Ukraine apparel market. Almost all brands and product group sales in volume and value terms dropped except those of some premium brands which target consumers who are less sensitive to the impact of recession. In 2010, the apparel market started its way towards recovery due, according to national statistics, to recovering disposable incomes, growing consumer confidence and delayed purchases for more expensive products. Value sales were additionally boosted by increased prices and slow shifting towards modern retail. However, volume sales were still way below pre-crisis levels. Men’s apparel (underwear, outerwear and footwear) value sales showed the best performance in 2010, as its target audience was the most solvent.

Slow shift towards modern retail
Branded apparel remains expensive for a majority of Ukrainian consumers and low price remains very important to Ukrainians. Most people still purchase clothes at open markets, which is the biggest distribution channel for apparel, and second-hand stores are still very popular. The recent recession helped to hold strong positions for these retail channels. Despite that, modern retail is developing and the share of clothing and footwear specialist retailers gradually expanded over the review period at the expense of open markets, mainly thanks to citizens of large cities. Expansion of such outlets supported by promotional campaigns combined with general cultural westernisation underpins this switch.


State focuses on unofficial imports
During the review period, the majority of apparel in Ukraine was imported under various shadow schemes devoted to avoiding taxes. Most often, the value of imported goods was largely underestimated; for example, fashionable apparel was imported as second-hand goods during the process of customs declaration. Usually it was done with the knowledge of corrupt customs officers. Such schemes created a competitive advantage for illegal importers, stimulated corruption and lost the country huge amounts of unpaid taxes. In 2010, the State Customs Administration started changing its approach to unofficial proceedings during clearance, which in the long term should facilitate a more transparently functioning apparel market. However, it is not very likely that illegal import schemes will disappear in the short term.

Expansion of new apparel specialist brands slows down
The Ukrainian apparel specialist retailing market is far from saturated, which allows current operators to set high margins and at the same time keep a big share of price-sensitive consumers switching from shopping at the open markets. The main obstacles for new companies to enter the market are administrative barriers, industry’s opacity and poor logistics infrastructure. Imperfect legislation is a key factor, too: a great number of controlling bodies, sophisticated accounting paperwork requirements and unpredictable customs are amongst the main hampering factors. Additionally there are not enough modern shopping malls where retailers can open their outlets, a lack that has resulted in higher rental prices in existing ones. The economic recession caused large multinational brands to postpone expansion or entrance to Ukrainian market even more, which gave additional support for current players’ development. Despite that, there were some noticeable entrants in 2010 such as New Look and Finn Flarre, and GAP announced about plans to enter Ukraine in 2011.

Successes and Failures in Consumer Packaged Goods Innovation and Marketing in 2011

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods (CPG) industry. This report slidepack examines best-in-class examples of innovation and marketing—supported by Datamonitor’s consumer insight research—to drive success in this increasingly challenging environment.

Features and benefits
• Access comprehensive analysis of over 50 global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
• Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
• Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
• Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.
• Foresee the fate of brands in 2012 with analysis of recently-released products as well as the consumer trends behind the concepts.

Browse All: Consumer Goods Market Research Reports

Highlights
A number of successes benefit by offering more personalized features and benefits. This is because in a world of proliferating commodity choices, hyper targeting provides a route to enhanced relevance. Bot Water, for example, repositioned itself to significant success, after realizing it was appealing more among health-conscious adults than kids.

There would appear to be particularly profitable opportunities at the intersection of trends. For example, First Cape in the UK has effectively married consumers health concerns with their sensory needs to garner success in a cluttered market segment.

Many successes are testament to a brand’s ability to identify and deliver against consumers’ unmet needs or needs that are not totally fulfilled by existing products in the landscape. Even in the highly mature cereal market, Kellogg’s Krave, carved out a growth area by focusing solely on providing young adults with taste and indulgence.

Pet Care in Hungary

Published: October 2011
Price: $ 1900


This Euromonitor market report provides market trend and market growth analysis of the Pet Care industry in Hungary. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Pet Care Market in Hungary research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Browse All: Consumer Goods Market Research

Our market research reports answer questions such as:
• What is the market size of Pet Care in Hungary?
• What are the major brands in Hungary?
• How did the downturn affect pet care spending?
• Which is the best-performing category within pet care?
• Which is the fastest-growing pet food manufacturer?
• How have pet specialists fared in recent years?
• What are growth prospects for pet care in the next 5 years?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.
• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY
Growth stagnating
Pet food in Hungary is expected to slightly underperform in 2011, due to the negative impact of the economic downturn on consumer spending. Nevertheless, it is still expected to be one of the better performing markets in Hungary’s retail scene. While the difficult economic environment is likely to slow the growth of most categories compared with earlier years in the review period, stable single-digit growth is still expected. The selection of products available will widen even further ensuring that strong growth potential exists for pet food manufacturers and distributors.

Private label economy products see strong demand
Due to the weak economic position of consumers and the changes seen in the distribution of pet care products, private label products saw strong demand in grocery retail outlets, particularly in supermarkets/hypermarkets and discounters. Demand for private label kept on growing in 2010 in Pet care and Pet food with the share of private label taking a share of nearly 29% in Pet care and 33% for Pet food.

Specialist pet superstore chains see rapid growth
With demand for both economy and premium brands and products increasing, chained pet superstore are positioned to benefit. While independents are facing a decline in retail value sales, chains are expected to expand and grow in terms of retail value sales in 2011. Growth will be mainly led by Alpha-Vet, which in 2011 operated 20 Alpha-Zoo outlets, but has plans to open 100 superstores by the end of 2012. As pet superstore chains offer a very wide range of products, from economy to premium brands, as well as private label products, the needs of a wide range of consumers are catered to. Furthermore, the performance of chained pet superstores is boosted by the good location of outlets, with most located in shopping centres.

Pet shops decline in popularity
Over the review period, significant changes in the distribution of pet food and pet care products were seen in Hungary. Modern retail chains, such as supermarkets/hypermarkets and expanding chained pet superstores, saw increasing popularity at the expense of independent pet stores. However, the share of retail value sales accounted for by veterinary clinics remained relatively stable over the review period, while internet retailing saw a dramatic gain in retail value sales
share, a trend that is expected to continue apace over the forecast period.

Better performance expected
With household income levels predicted to slowly recover over the forecast period, it is expected that consumers will spend more on pet food and pet care products. Pets, especially dogs and cats are increasingly viewed as family members, and, as the economy recovers, consumers are likely to prove willing to purchase more premium quality products. Meanwhile, due to the expanding range of good quality private label products available, economy and standard brands can also be expected to see increased demand over the forecast period.

Tissue and Hygiene in Hungary

Publishe: October 2011
Price: $ 2400


This Euromonitor market report provides market trend and market growth analysis of the Tissue and Hygiene industry in Hungary. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Hungary Tissue and Hygiene market research report includes:
• Analysis of key supply-side and demand trends
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Browse All: Consumer Goods Market

Our market research reports answer questions such as:
• What is the market size of Tissue and Hygiene in Hungary?
• What are the major brands in Hungary?
• What are the most dynamic tissue and hygiene categories?
• What are the major markets for tissue products sales?
• What are the major markets for hygiene products sales?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.
• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY
Growing value sales
Although consumer spending power had not yet recovered, value sales of tissue and hygiene grew in 2010. However, it should be noted that this value sales growth was generated mainly by price increases. The biggest increase in value and volume sales was seen in toilet paper, the most essential and needed product.

Prices increasing at below the rate of inflation
In most tissue and hygiene categories prices increased, albeit not significantly. As consumers have limited resources to purchase disposable paper products, manufacturers are not able to raise prices by high rates, as they would like to maintain or grow volume sales too, and price increases overall were below the rate of inflation.

Private label still gaining share
The share of private label in tissue and hygiene is higher than in other retail trade industries, because private label products have the same quality as premium brands, but their prices are lower. In addition, many paper products are purchased in drugstores, discounters and hypermarkets/supermarkets, where many of the private label brands can be found under retailers’ names. Consumers are not so loyal to brands and they tend to choose the cheaper one if they can.

Away-from-home products decline
Due to the poor economic condition for institutions, especially offices, hotels and restaurants, due to declining tourism levels and because medical establishments are in a really bad condition due to a lack of strong financing, consumption of AFH products has been declining for years in volume terms and stagnated in value terms in 2010. The only reason value sales did not decline was because of price increases.

Standard brands winning against premium brands
As consumer loyalty is lower than in other retail trade industries, consumers choose between the cheaper products. Prices of premium brands are higher, but their qualities are not significantly better than those of standard products, so consumers choose from the wide range of standard brands. As consumer spending power has not recovered yet, consumption of standard and cheaper brands is growing at the expense of expensive premium brands.

Home Care in Croatia

Published: October 2011
Price: $ 2400


This Euromonitor market report provides market trend and market growth analysis of the Home Care industry in Croatia. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Home Care in Croatia market research report includes:
• Analysis of key supply-side and demand trends
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Browse All: Consumer Goods Market Research

Our market research reports answer questions such as:
• What is the market size of Home Care in Croatia?
• What are the major brands in Croatia?
• What is the importance of the trend towards environmentally friendly products in home care?
• What are the main growth drivers of the home care market in Croatia?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.
• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY
Home care continues to struggle
Home care sales continued to decline in 2010. Croatia is somewhat lagging behind the rest of the world in terms of economic dynamism, with the country’s economy recovering slowly form the recent downturn. Whilst there was a shift towards positive growth at the end of 2010, the overall picture remains bleak. It should be noted that consumption within home care in Croatia is closely related to disposable household income levels.

Trend towards value for money products
In response to tight household budgets, Croatians are becoming increasingly price sensitive. In response to this trend, manufacturers are offering more value for money via price promotions and 2-for-1 pack deals.

Dominant position of international manufacturers
The six leading home care producers dominate sales in Croatia, accounting for 80% of retail value sales in 2010. Two of these producers are domestic based, with the remainder being international players. Considering the global strength of international players, the two domestic companies, Saponia and Labud are performing fairly well. Labud profits from its long tradition within dishwashing and surface care and its offering of well-known local brands while Saponia is attempting to establish itself in neighbouring countries with its laundry and surface care range.

Supermarkets and hypermarkets dominate retail sales
Supermarkets and hypermarkets gained strength over the last decade, establishing themselves as the undisputed leading home care distribution channel in Croatia. The fact that such retailers offer a huge range of products allows them to put pressure on suppliers and increase their competitiveness. Furthermore, by launching their own private label products which are cheaper than multinational brands, such retailers attract a large number of lower income consumers.

Slow economic recovery forecasted
Home care value sales will recover sluggishly over the forecast period and are hardly expected to reach pre-recession levels. As almost 60% of home care sales are made within the saturated laundry care area, where per capita consumption in Croatia is very high, there is little scope for further growth.