Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth

The steady global progress of the bath and shower category masks more dynamic growth in developing regions. Latin America, in particular Brazil, will continue to be the category’s growth story. Changing hygiene habits are placing the emphasis on showering, with a corresponding contraction in bath-related products. Across the board, innovation will be focused on product functionality and natural based ingredients to stimulate future growth in this largely mature market.

Bath and shower products are in the main regarded as necessities, with growth remaining steady. In 2010, a slight slackening of pace was in part due to the absence of bird flu induced sales with growth returning to pre-epidemic levels.

Brazil will deliver over a quarter of global growth in the bath and shower market between 2010 and 2015 (similarly to 2005-2010.) This is as much as China and India together, with all three countries central to future growth.

Global Bath & Shower Market

The desire for natural products is increasing, with consumers looking for products that not only offer natural and safe ingredients, but also deliver in terms of functionality.
Intimate hygiene is the fastest growing product category within bath and shower but is patchy in its development, relying on women seeing it as central to their hygiene routine.

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* Get a detailed picture of the Beauty and Personal Care market;
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Published: March 2012

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Consumer Health in Serbia

Published: October 2011

Price: $ 2400

Increased health awareness and willingness to self-medicate boost sales

The review period saw growing demand for consumer health in Serbia. This trend was supported by a number of factors, including improved living standards and better education in general and with regards to health and wellness. Consumers thus became increasingly willing to self-medicate. There was also a rapid increase in the range of products on offer in consumer health, as more foreign producers entered following liberalisation in 2001. Meanwhile, there was rapid expansion in retailing during the review period, including chemists/pharmacies and parapharmacies/drugstores. This resulted in consumer health becoming more accessible to Serbian consumers, particularly in rural areas.

Growth slows due to economic downturn

Sales growth notably slowed towards the end of the review period due to the impact of the economic downturn. Serbia saw a marked drop in real GDP and in remittances in 2009, with only a slight recovery in 2010. Consumers were meanwhile faced by high inflation and declining disposable income levels. Consequently, many consumers were forced to cut back on their spending on consumer health, with many product areas thus seeing weaker current value growth in the year.

Affordable domestic and regional players gain share

The impact of the economic downturn could clearly be seen on company shares in consumer health at the end of the review period. Affordable domestic players consequently mainly gained share in 2010 over the previous year. The leading player in 2010 was state-owned Galenika, which benefits from offering good quality products at low prices. This company thus saw the strongest growth in value share in the year. Affordable regional players also gained share, such as Alkaloid from Macedonia.

Retailing sees rapid development

Serbia Consumer Health Market

The Serbian retailing industry saw rapid development during the review period, with the number of outlets selling consumer health dramatically increasing. There was particularly strong growth in the number of privately-owned chemists/pharmacies, beauty specialist retailers and supermarkets/hypermarkets during the review period. Retailing expansion was thus a key factor behind good current value growth in consumer health, particularly driving sales growth in rural areas as consumers’ access to these products improved. In addition, growing competition in the retailing of these products increased price competition within consumer health and resulted in many products becoming more affordable.

Good forecast period growth thanks to ageing population

Serbia’s ageing population is expected to support strong growth for consumer health during the forecast period. The country’s consumer base is also expected to become more sophisticated in its understanding of health problems and their treatment, with growing media coverage of health and wellness in the country. Consumers are thus likely to become more willing to self-medicate. This trend is likely to be encouraged by further expansion in the number of chemists/pharmacies and parapharmacies/drugstores across the country and by these outlets offering a wider range of consumer health.

Pet Care in Hungary

Published: October 2011
Price: $ 1900


This Euromonitor market report provides market trend and market growth analysis of the Pet Care industry in Hungary. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Pet Care Market in Hungary research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Browse All: Consumer Goods Market Research

Our market research reports answer questions such as:
• What is the market size of Pet Care in Hungary?
• What are the major brands in Hungary?
• How did the downturn affect pet care spending?
• Which is the best-performing category within pet care?
• Which is the fastest-growing pet food manufacturer?
• How have pet specialists fared in recent years?
• What are growth prospects for pet care in the next 5 years?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.
• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY
Growth stagnating
Pet food in Hungary is expected to slightly underperform in 2011, due to the negative impact of the economic downturn on consumer spending. Nevertheless, it is still expected to be one of the better performing markets in Hungary’s retail scene. While the difficult economic environment is likely to slow the growth of most categories compared with earlier years in the review period, stable single-digit growth is still expected. The selection of products available will widen even further ensuring that strong growth potential exists for pet food manufacturers and distributors.

Private label economy products see strong demand
Due to the weak economic position of consumers and the changes seen in the distribution of pet care products, private label products saw strong demand in grocery retail outlets, particularly in supermarkets/hypermarkets and discounters. Demand for private label kept on growing in 2010 in Pet care and Pet food with the share of private label taking a share of nearly 29% in Pet care and 33% for Pet food.

Specialist pet superstore chains see rapid growth
With demand for both economy and premium brands and products increasing, chained pet superstore are positioned to benefit. While independents are facing a decline in retail value sales, chains are expected to expand and grow in terms of retail value sales in 2011. Growth will be mainly led by Alpha-Vet, which in 2011 operated 20 Alpha-Zoo outlets, but has plans to open 100 superstores by the end of 2012. As pet superstore chains offer a very wide range of products, from economy to premium brands, as well as private label products, the needs of a wide range of consumers are catered to. Furthermore, the performance of chained pet superstores is boosted by the good location of outlets, with most located in shopping centres.

Pet shops decline in popularity
Over the review period, significant changes in the distribution of pet food and pet care products were seen in Hungary. Modern retail chains, such as supermarkets/hypermarkets and expanding chained pet superstores, saw increasing popularity at the expense of independent pet stores. However, the share of retail value sales accounted for by veterinary clinics remained relatively stable over the review period, while internet retailing saw a dramatic gain in retail value sales
share, a trend that is expected to continue apace over the forecast period.

Better performance expected
With household income levels predicted to slowly recover over the forecast period, it is expected that consumers will spend more on pet food and pet care products. Pets, especially dogs and cats are increasingly viewed as family members, and, as the economy recovers, consumers are likely to prove willing to purchase more premium quality products. Meanwhile, due to the expanding range of good quality private label products available, economy and standard brands can also be expected to see increased demand over the forecast period.