Consumer Electronics in Turkey

This Euromonitor market report provides market trend and market growth analysis of the Consumer Electronics industry in Turkey. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Consumer Electronics in Turkey market research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:
• What is the market size of Consumer Electronics in Turkey?
• What is the fastest growing product category?
• What consumer electronics segments are growing the fastest?
• What are the major technology trends in new consumer electronics products?
• How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
• How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?


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Apparel in Ukraine

Recovery of apparel market begins
The recent economic recession noticeably affected the Ukraine apparel market. Almost all brands and product group sales in volume and value terms dropped except those of some premium brands which target consumers who are less sensitive to the impact of recession. In 2010, the apparel market started its way towards recovery due, according to national statistics, to recovering disposable incomes, growing consumer confidence and delayed purchases for more expensive products. Value sales were additionally boosted by increased prices and slow shifting towards modern retail. However, volume sales were still way below pre-crisis levels. Men’s apparel (underwear, outerwear and footwear) value sales showed the best performance in 2010, as its target audience was the most solvent.

Slow shift towards modern retail
Branded apparel remains expensive for a majority of Ukrainian consumers and low price remains very important to Ukrainians. Most people still purchase clothes at open markets, which is the biggest distribution channel for apparel, and second-hand stores are still very popular. The recent recession helped to hold strong positions for these retail channels. Despite that, modern retail is developing and the share of clothing and footwear specialist retailers gradually expanded over the review period at the expense of open markets, mainly thanks to citizens of large cities. Expansion of such outlets supported by promotional campaigns combined with general cultural westernisation underpins this switch.


State focuses on unofficial imports
During the review period, the majority of apparel in Ukraine was imported under various shadow schemes devoted to avoiding taxes. Most often, the value of imported goods was largely underestimated; for example, fashionable apparel was imported as second-hand goods during the process of customs declaration. Usually it was done with the knowledge of corrupt customs officers. Such schemes created a competitive advantage for illegal importers, stimulated corruption and lost the country huge amounts of unpaid taxes. In 2010, the State Customs Administration started changing its approach to unofficial proceedings during clearance, which in the long term should facilitate a more transparently functioning apparel market. However, it is not very likely that illegal import schemes will disappear in the short term.

Expansion of new apparel specialist brands slows down
The Ukrainian apparel specialist retailing market is far from saturated, which allows current operators to set high margins and at the same time keep a big share of price-sensitive consumers switching from shopping at the open markets. The main obstacles for new companies to enter the market are administrative barriers, industry’s opacity and poor logistics infrastructure. Imperfect legislation is a key factor, too: a great number of controlling bodies, sophisticated accounting paperwork requirements and unpredictable customs are amongst the main hampering factors. Additionally there are not enough modern shopping malls where retailers can open their outlets, a lack that has resulted in higher rental prices in existing ones. The economic recession caused large multinational brands to postpone expansion or entrance to Ukrainian market even more, which gave additional support for current players’ development. Despite that, there were some noticeable entrants in 2010 such as New Look and Finn Flarre, and GAP announced about plans to enter Ukraine in 2011.

Successes and Failures in Consumer Packaged Goods Innovation and Marketing in 2011

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods (CPG) industry. This report slidepack examines best-in-class examples of innovation and marketing—supported by Datamonitor’s consumer insight research—to drive success in this increasingly challenging environment.

Features and benefits
• Access comprehensive analysis of over 50 global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
• Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
• Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
• Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.
• Foresee the fate of brands in 2012 with analysis of recently-released products as well as the consumer trends behind the concepts.

Browse All: Consumer Goods Market Research Reports

Highlights
A number of successes benefit by offering more personalized features and benefits. This is because in a world of proliferating commodity choices, hyper targeting provides a route to enhanced relevance. Bot Water, for example, repositioned itself to significant success, after realizing it was appealing more among health-conscious adults than kids.

There would appear to be particularly profitable opportunities at the intersection of trends. For example, First Cape in the UK has effectively married consumers health concerns with their sensory needs to garner success in a cluttered market segment.

Many successes are testament to a brand’s ability to identify and deliver against consumers’ unmet needs or needs that are not totally fulfilled by existing products in the landscape. Even in the highly mature cereal market, Kellogg’s Krave, carved out a growth area by focusing solely on providing young adults with taste and indulgence.

RFID Solutions and Market Opportunities

Published: December 2011
Price: $ 4995

RFID Solutions and Market Opportunities is the most comprehensive RFID research package available in the market. It includes many reports in the core area of RFID as well as Near Field Communications (NFC), Personal Area Networks (PAN), Ultra-wide Band (UWB), and related areas (see Table of Contents for full list). This package represents complete market knowledge for service providers, suppliers, network operators, manufacturers, logistics companies, and more. The bundle includes reports that cover everything from technology analysis to business case analysis to market segment analysis and forecasts. 

Browse All: Industry Profiles Market Research Reports

Audience:

• RFID hardware, software, and solution vendors and related professional services companies

• Outsourced RFID solutions and application providers, and RFID service bureau operators

• Personnel responsible for automating Supply Chain Management (SCM), Customer Relationship Management (CRM), Manufacturing Resource Planning (MRP), Enterprise Resource Planning (ERP), Inventory Tracking, Fleet Management, Yard/Dock Management and other business processes

• Healthcare management personnel responsible for tracking patients, staff personnel, equipment, inventory, and other critical resources

• Retailers and personnel responsible for merchandise inventory and ordering processes, Customer Relationship Management (CRM), Merchandise tracking and fraud prevention

• Companies interested in optimizing their RFID business process strategies for Tracking and Telemetry with a special focus on large scale tracking.

• Venture Capitalist and Startup companies

Packaged Food in Italy

Published: November 2011
Price: $ 6500


This Euromonitor market report provides market trend and market growth analysis of the Packaged Food industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Packaged Food market in Italy research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:
• What is the market size of Packaged Food in Italy?
• What are the major brands in Italy?
• As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
• How is private label performing in the wake of retail consolidation and the global economic hangover?
• Do consumers want value for money or added value?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.
• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY
Slow economic recovery impacts sales
The pace of economic recovery in Italy in 2011 was slower than previously anticipated, and the level of unemployment remained significantly higher compared to pre-recessionary years, which was reflected in the still cautious attitude of consumers towards spending. In 2011, foodservice volume sales continued to suffer as many Italians were still reluctant to spend money on meals away from home. Additionally, Italians were still looking for bargains and cut back on some higher priced items in retail, although functional healthy products and occasional small luxury treats helped to support sales of such products as soy drinks and higher quality boxed chocolates.

Polarisation continues to impact sales
Due to the pessimism regarding Italy’s economy, families dined out less often and opted to prepare home-cooked food. However, not all consumers were opposed to paying a premium for healthier options, such as organic food, or high-end products to indulge in while dining at home. On the one hand, increasing price sensitivity resulted in growing consumer demand for economy products, boosting sales of economy brands and private label products. On the other hand, demand for premium products also continued to increase, with many using packaged food to provide affordable indulgences during a time of economic hardship. Many thus sought to economise in general in packaged food, while still purchasing a small number of premium products as treats. As a result, there was polarisation across many product areas, with mid-priced brands tending to lose share.

Modest gains made by private label
Private label was on the radar of retailers and manufacturers throughout the recession, as consumers faced tougher economic conditions and rising unemployment, and sought to cut the cost of their grocery shopping. In addition, with intense competition and a reluctance to increase prices significantly to cover costs amidst weak consumer spending, private label has become more than ever a way to achieve a profit. On the whole, private label made gains in 2010 in Italy. However, the increases were not as strong as might have been expected and not all categories benefited equally. This was mainly due to the fact that in Italy manufacturers tend to be stronger than retailers, and thus have more negotiating power when it comes to setting retail prices.

Economic concerns shape distribution
Supermarkets/hypermarkets dominate sales of packaged food and continued to gain share throughout the review period. This channel is the obvious choice for increasingly time-pressed Italian consumers, with wide ranges, ease of parking and long opening hours offering high levels of convenience. This channel also benefited from these retailers expanding their private label ranges to include more value-added, indulgent and organic options. However, not surprisingly, in view of the economic situation, many consumers shifted towards more competitive distribution channels in 2010-2011, primarily grocery discounters and internet retailing.

Marginal growth expected due to ongoing economic concerns
Overall packaged food constant value sales are set to increase very slightly over the forecast period. The polarisation observed in 2010 and 2011 will continue, with growing demand for the best deals on one hand, including private label and family formats in bulk ice cream or yoghurts, for instance, and the fragile loyalty of upper-middle income groups to upmarket products on the other. In addition, many categories are likely to become more dependent on in-store promotions and discounts in staple products like dairy products. Consumer lifestyle habits will remain busy, aiding growth in meal solutions more than in nutrition/staples, while impulse/indulgence products will continue to bear the brunt of the weak nature of the economic recovery. Naturally healthy, additive-free and organic packaged food should further develop at the expense of better-for-you and functional food, which will face more stringent EU legislation about claims.

Consumer Foodservice in Italy

Published: November 2011

Price: $ 1900

 

This Euromonitor market report provides market trend and market growth analysis of the Consumer Foodservice by Location industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Italy Consumer Foodservice market research report includes:

• Analysis of key supply-side and demand trends

• Historic volumes and values, company and brand market shares

• Five year forecasts of market trends and market growth

• Robust and transparent market research methodology, conducted in-country

Our Italy Consumer Foodservice market research reports answer questions such as:

• What is the market size of Consumer Foodservice by Location in Italy?

• What are the major brands in Italy?

• How are economic or demographic factors impacting the foodservice industry in Country ?

• How are multinational and local operators expanding in Country»?

• How have consumer lifestyle trends and eating habits influenced foodservice in Country ?

Why buy this report?

• Gain competitive intelligence about market leaders

• Track key industry trends, opportunities and threats

• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

• Each report is delivered with the following components:

• Report: PDF and Word

• Market statistics: Excel workbook

• Sample Analysis

Browse All: Beverages Market Research Reports

EXECUTIVE SUMMARY

Consumers reduced outlets visits but not their average expenditure

The most important trend in 2010 was the decrease in consumer outlet visits, while average expenditure was in line with 2009. This trend has a lot to do with the Italian background and habits. Historically, Italians are not known to save money when it comes to leisure, but are prepared to reduce the frequency with which they spend. For this reason, outlets did not invest much in promotions, as this would not be the right strategy to increase visits.

Lack of consumer confidence is still damaging foodservice

The Italian economy in 2010, although it saw a slight improvement compared with 2009, was still characterised by generally negative sentiment, which created an unfavourable climate for most foodservice operators. Independent consumer foodservice suffered the most from the economic crisis, especially cafés and bars, which posted a decline in value sales, and full-service restaurants, which struggled to maintain revenues. Some people who used to eat at high-end restaurants started frequenting chain-type restaurants, while some of those frequenting chains traded down to fast food.

Foodservice operators target a wider consumer base by enhancing their offer

The Italian consumer foodservice market has been negatively impacted by the economic slowdown in the last few years. The market as a whole is still characterised by significant investment aimed to target new types of customer. More foodservice operators have shifted the focus of innovation from food to non-core services, including offering free Wi-Fi internet connections in certain outlets. With free Wi-Fi access, allowing customers to access the internet from their own laptops, PDAs and phone devices, visitors will potentially stay longer in the outlets. The increased complexity of service offerings and establishments implies an increase in set-up costs for individual franchisees.

Chains remain a minority but are better protected against the crisis

Italians are attracted to high quality in terms of food, and tend to favour independent foodservice outlets, which typically offer a wide range of local products. However, although chains are still underdeveloped in Italy, they were less affected by the financial crisis of 2009, and posted a much better performance than independent outlets in 2010. Chains have sufficient resources to withstand difficult trading conditions, and are typically characterised by better organisation, more competent staff, superior hygiene standards and frequent updates of their concepts, menus and design.

Slight decline in constant value terms expected over the forecast period

The continued good development of chained outlets over the forecast period will, to some extent, offset the ongoing decline in independent outlets, hence overall value sales of consumer foodservice in Italy are predicted to decline only slightly in constant value terms. Italians like eating out, and it is one of the most popular ways to spend free time, so they will still allocate a good portion of their disposable incomes to this activity.

Consumer Health in Serbia

Published: October 2011

Price: $ 2400

Increased health awareness and willingness to self-medicate boost sales

The review period saw growing demand for consumer health in Serbia. This trend was supported by a number of factors, including improved living standards and better education in general and with regards to health and wellness. Consumers thus became increasingly willing to self-medicate. There was also a rapid increase in the range of products on offer in consumer health, as more foreign producers entered following liberalisation in 2001. Meanwhile, there was rapid expansion in retailing during the review period, including chemists/pharmacies and parapharmacies/drugstores. This resulted in consumer health becoming more accessible to Serbian consumers, particularly in rural areas.

Growth slows due to economic downturn

Sales growth notably slowed towards the end of the review period due to the impact of the economic downturn. Serbia saw a marked drop in real GDP and in remittances in 2009, with only a slight recovery in 2010. Consumers were meanwhile faced by high inflation and declining disposable income levels. Consequently, many consumers were forced to cut back on their spending on consumer health, with many product areas thus seeing weaker current value growth in the year.

Affordable domestic and regional players gain share

The impact of the economic downturn could clearly be seen on company shares in consumer health at the end of the review period. Affordable domestic players consequently mainly gained share in 2010 over the previous year. The leading player in 2010 was state-owned Galenika, which benefits from offering good quality products at low prices. This company thus saw the strongest growth in value share in the year. Affordable regional players also gained share, such as Alkaloid from Macedonia.

Retailing sees rapid development

Serbia Consumer Health Market

The Serbian retailing industry saw rapid development during the review period, with the number of outlets selling consumer health dramatically increasing. There was particularly strong growth in the number of privately-owned chemists/pharmacies, beauty specialist retailers and supermarkets/hypermarkets during the review period. Retailing expansion was thus a key factor behind good current value growth in consumer health, particularly driving sales growth in rural areas as consumers’ access to these products improved. In addition, growing competition in the retailing of these products increased price competition within consumer health and resulted in many products becoming more affordable.

Good forecast period growth thanks to ageing population

Serbia’s ageing population is expected to support strong growth for consumer health during the forecast period. The country’s consumer base is also expected to become more sophisticated in its understanding of health problems and their treatment, with growing media coverage of health and wellness in the country. Consumers are thus likely to become more willing to self-medicate. This trend is likely to be encouraged by further expansion in the number of chemists/pharmacies and parapharmacies/drugstores across the country and by these outlets offering a wider range of consumer health.