Pet Care in Hungary

Published: October 2011
Price: $ 1900


This Euromonitor market report provides market trend and market growth analysis of the Pet Care industry in Hungary. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Pet Care Market in Hungary research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Browse All: Consumer Goods Market Research

Our market research reports answer questions such as:
• What is the market size of Pet Care in Hungary?
• What are the major brands in Hungary?
• How did the downturn affect pet care spending?
• Which is the best-performing category within pet care?
• Which is the fastest-growing pet food manufacturer?
• How have pet specialists fared in recent years?
• What are growth prospects for pet care in the next 5 years?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.
• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY
Growth stagnating
Pet food in Hungary is expected to slightly underperform in 2011, due to the negative impact of the economic downturn on consumer spending. Nevertheless, it is still expected to be one of the better performing markets in Hungary’s retail scene. While the difficult economic environment is likely to slow the growth of most categories compared with earlier years in the review period, stable single-digit growth is still expected. The selection of products available will widen even further ensuring that strong growth potential exists for pet food manufacturers and distributors.

Private label economy products see strong demand
Due to the weak economic position of consumers and the changes seen in the distribution of pet care products, private label products saw strong demand in grocery retail outlets, particularly in supermarkets/hypermarkets and discounters. Demand for private label kept on growing in 2010 in Pet care and Pet food with the share of private label taking a share of nearly 29% in Pet care and 33% for Pet food.

Specialist pet superstore chains see rapid growth
With demand for both economy and premium brands and products increasing, chained pet superstore are positioned to benefit. While independents are facing a decline in retail value sales, chains are expected to expand and grow in terms of retail value sales in 2011. Growth will be mainly led by Alpha-Vet, which in 2011 operated 20 Alpha-Zoo outlets, but has plans to open 100 superstores by the end of 2012. As pet superstore chains offer a very wide range of products, from economy to premium brands, as well as private label products, the needs of a wide range of consumers are catered to. Furthermore, the performance of chained pet superstores is boosted by the good location of outlets, with most located in shopping centres.

Pet shops decline in popularity
Over the review period, significant changes in the distribution of pet food and pet care products were seen in Hungary. Modern retail chains, such as supermarkets/hypermarkets and expanding chained pet superstores, saw increasing popularity at the expense of independent pet stores. However, the share of retail value sales accounted for by veterinary clinics remained relatively stable over the review period, while internet retailing saw a dramatic gain in retail value sales
share, a trend that is expected to continue apace over the forecast period.

Better performance expected
With household income levels predicted to slowly recover over the forecast period, it is expected that consumers will spend more on pet food and pet care products. Pets, especially dogs and cats are increasingly viewed as family members, and, as the economy recovers, consumers are likely to prove willing to purchase more premium quality products. Meanwhile, due to the expanding range of good quality private label products available, economy and standard brands can also be expected to see increased demand over the forecast period.