Financing New Product Innovation in the Packaging Industry - 2011–2012 : Survey Brief

Overall, 54% and 48% of respective respondents from packaged goods manufacturer and packaging converter companies project less than 10% of their procurement budgets to be allocated towards new packaging solutions. Incidentally, considering global economic conditions, such allocation may be deemed as substantial. Interestingly, 18% of respondents from packaged goods manufacturer companies and 27% from converter organizations project the allocation of budgets to exceed 11% of their total procurement budgets. This could be driven by increase in investment on low carbon-footprint materials such as papers and boards and acquisition of other companies.

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry companies. As new product development is critical for healthy business growth, this report provides the reader with a definitive analysis of what new product development strategies the global packaging industry is set to follow and how these initiatives are being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors and examines their actions surrounding the procurement of sustainable materials, the implementation of innovative packaging solutions, planned changes in procurement budgets and the launch of new products. Additionally, the report provides access to information categorized by region, company type and company turnover.

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The report also examines:

• Trends and opportunities in new packaging initiatives: Analyzes the trends in the development of new packaging solutions across the global packaging industry and the development of the most sustainable packaging solutions.
• Advantages of new packaging initiatives: Understands the advantages of developing innovative packaging solutions alongside the selection of key materials for sustainable packaging.
• Key barriers for innovative packaging: Identifies leading barriers in the development and implementation of innovative packaging solutions and subsequent efforts to negate them.
• Budget allocations: Analyzes the expected changes in revenue contribution on the development of new packaging products.
• Trends in procurement expenditure: Forecasts the possible change in expenditure of packaging companies and identifies new packaging solutions that could attract investment.
• New product development strategies: Determines the product development stages, factors affecting new product development and likelihood of launch of new products across the global packaging industry.