This study analyzes the US recreational boating industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by material (e.g., plastic, aluminum, coated fabric), product (e.g., traditional powerboats, personal watercraft, sailboats) and US regional market (Northeast, Midwest, South, West). The study also considers market environment factors, details industry structure, evaluates company market share and profiles industry players.
By 2016, the US recreational boating market (including boats, propulsion systems and accessories) will rebound from its depressed 2011 levels, with demand rising 7.5 percent annually to $10 billion. Demand will be driven by gains in consumer spending and disposable income, while the recovery in financial markets will enable more consumers to buy boats on credit. Growth in the 55-64 age bracket will also support demand, since boat purchases become more likely just prior to retirement and consumers in that age group have the disposable income to purchase larger, more expensive vessels. In addition, the industry’s effort to sell the “boating lifestyle” to women and minorities should expand the market.
Boating products are luxury items, often purchased on credit or by borrowing against the value of a home, and therefore the recreational boating market was decimated by the economic downturn which began in 2007. As a result, the downturn provoked the worst recreational boating industry contraction in nearly 50 years, with a sharp drop in demand and a number of bankruptcies among participants. Following this collapse, the remaining industry players are attempting to gauge the “new normal.” This will include determining not only how far retail boating product demand will recover, but also how much stock boat dealers will maintain and how many dealers and boatbuilders will even survive.
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Report Details:
Published: June 2012
No. of Pages: 383
Price: US$5100
Company Profiles
Profiles 39 US industry players, such as Bombardier Recreational Products, Brunswick, Kawasaki Heavy Industries, PBH Marine Group and Yamaha Motor
Additional Information
This study analyzes the US recreational boating industry, which consists of boats (traditional powerboats, personal watercraft, sailboats, canoes, and other types of boats), as well as separately sold propulsion systems and accessories. In the context of this study, “recreational boating” includes all of the above mentioned products, while “recreational boats” refers only to boats and personal watercraft. Additionally, leading manufacturers of recreational boating products are identified and profiled and significant competitive factors are discussed. Important boat material trends are also covered.
Historical data (2001, 2006, and 2011) and forecasts to the years 2016 and 2021 are provided in current dollar terms for demand, manufacturers’ shipments, and imports and exports for aggregate recreational boating products. Demand and current dollar shipment information is also given for each product classification at the manufacturers’ level and, for many key product categories, demand is also provided in unit terms. In most cases, demand and shipment information is derived from government census figures and trade data; in certain instances, retail figures were used to generate demand and shipment levels. Factory-installed propulsion systems and accessories are accounted for with their respective boats. Data provided for propulsion systems and accessories reflect only those items which are sold separately to the consumer. Total recreational boating demand is forecast for each US region and each state within the regions.
Major points covered in Table of Contents of this report include:
I. INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
III. MATERIAL CONSUMPTION
IV. PRODUCTS
V. REGIONAL DEMAND
VI. INDUSTRY STRUCTURE
COMPANY PROFILES
List of Tables
List of Charts
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