Tissue and Hygiene in Hungary

Publishe: October 2011
Price: $ 2400


This Euromonitor market report provides market trend and market growth analysis of the Tissue and Hygiene industry in Hungary. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Hungary Tissue and Hygiene market research report includes:
• Analysis of key supply-side and demand trends
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Browse All: Consumer Goods Market

Our market research reports answer questions such as:
• What is the market size of Tissue and Hygiene in Hungary?
• What are the major brands in Hungary?
• What are the most dynamic tissue and hygiene categories?
• What are the major markets for tissue products sales?
• What are the major markets for hygiene products sales?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.
• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY
Growing value sales
Although consumer spending power had not yet recovered, value sales of tissue and hygiene grew in 2010. However, it should be noted that this value sales growth was generated mainly by price increases. The biggest increase in value and volume sales was seen in toilet paper, the most essential and needed product.

Prices increasing at below the rate of inflation
In most tissue and hygiene categories prices increased, albeit not significantly. As consumers have limited resources to purchase disposable paper products, manufacturers are not able to raise prices by high rates, as they would like to maintain or grow volume sales too, and price increases overall were below the rate of inflation.

Private label still gaining share
The share of private label in tissue and hygiene is higher than in other retail trade industries, because private label products have the same quality as premium brands, but their prices are lower. In addition, many paper products are purchased in drugstores, discounters and hypermarkets/supermarkets, where many of the private label brands can be found under retailers’ names. Consumers are not so loyal to brands and they tend to choose the cheaper one if they can.

Away-from-home products decline
Due to the poor economic condition for institutions, especially offices, hotels and restaurants, due to declining tourism levels and because medical establishments are in a really bad condition due to a lack of strong financing, consumption of AFH products has been declining for years in volume terms and stagnated in value terms in 2010. The only reason value sales did not decline was because of price increases.

Standard brands winning against premium brands
As consumer loyalty is lower than in other retail trade industries, consumers choose between the cheaper products. Prices of premium brands are higher, but their qualities are not significantly better than those of standard products, so consumers choose from the wide range of standard brands. As consumer spending power has not recovered yet, consumption of standard and cheaper brands is growing at the expense of expensive premium brands.