India Quarterly Beverage Tracker Report Q1 2012

Adverse economic indicators of unemployment, government expenditure, excise taxes, fuel and retail prices  and a weak rupee conspire to weaken confidence in sustainable growth.  Family sized PET is gaining share from ref glass in both ‘on the go’ and home consumption of soft drinks.  Coca-Cola focused on increasing filling capacity for new products whilst PepsiCo’s capacity rationalization might constrain growth of existing lines. Capacity expansions are noted by Darbur for Real juice and nectars, Bisleri in bulk/HOD water and Manpasand Foods in still drinks.  Coca-Cola gained share from PepsiCo in cola flavor carbonate segment as a result of high profile marketing activity. Both Coca-Cola and PepsiCo achieved good growth in lemon-lime. A fall in mango pulp price helped still drinks to healthy growth where mango flavor dominates.

Hot beverages and dairy drinks dominate throat posting growth ahead of MAT.  Alcoholic drinks growth hampered by high taxes, kerb prices and illegal distilling.  Packaged water and carbonates dominate soft volume growth with healthy bulk/HOD growth.

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Report Details:
Published: July 2012
No. of Pages: 38
Price: US$6720

Reasons to Buy

• Readers are provided with a summary snap shot table showing category growth in Q1 2012 vs. Q1 2011, together with 2011 actual volumes, 2012 forecast volumes and projected growth

• An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.

• Key highlights of the last quarter’s commercial beverage performance are identified and the key market drivers examined

• Volumes for Q1 2012 vs. Q1 2011, full year 2011, moving annual totals (MAT) and 2012 forecasts areprovided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavors.